{"title":"Once a Week","description":"\u003cp\u003eElevate your pet’s weekly bath routine with specialized shampoos designed to keep their coat clean, soft, and balanced.\u003c\/p\u003e","products":[{"product_id":"everyonce-deep-cleansing-moisture-dog-shampoo","title":"Deep Cleansing \u0026 Moisture Shampoo","description":"\u003cp dir=\"ltr\"\u003eSome dogs are fine with a rinse. Others smell like themselves again two days after a bath, or scratch at skin that's gone flaky underneath a thick coat. This is the one for them.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eDeep Cleansing \u0026amp; Moisture is EVERYONCE's weekly deep clean — built to lift the sebum and dead skin that collect at the base of the coat, then put moisture straight back so the skin doesn't tighten and flake afterwards. It's the difference between a wash that strips and a wash that resets.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat's doing the work\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePHA — exfoliation without the sting.\u003c\/strong\u003e Most exfoliating acids are small enough to sink in and irritate. PHA is a larger molecule, so it works slowly and stays near the surface, clearing flakes and oil without the sharpness of AHA or BHA. The same natural ingredient derived from fruit and honey.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eHyaluronic acid and ceramide — the moisture half.\u003c\/strong\u003e Hyaluronic acid is a moisture tank that holds over 1000 times of its own weight. Ceramide NP rebuilds the barrier between skin cells so that water stays where it's put. Squalane soothes into the fur to make it soft and light and sodium PCA creates a protective cover on the skin's layer to maintain the moisture balance.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eBlue jojoba capsules.\u003c\/strong\u003e The blue beads suspended in the gel carry vitamin E and jojoba esters, releasing as you work the lather through.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eRounded out with shea butter, oat protein and centella asiatica — the ingredients that prevent regular bathing from drying skin out.\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"EVERYONCE","offers":[{"title":"Default Title","offer_id":64540580381041,"sku":null,"price":42.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/9945\/2529\/files\/everyonce_deep_cleansing_shampoo_1.png?v=1788615360"},{"product_id":"everyonce-volume-nourishing-dog-shampoo","title":"Volume \u0026 Nourishing Shampoo","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLong coats, \u003c\/span\u003e\u003cspan\u003ewavy coats and thick \u003c\/span\u003e\u003cspan\u003edouble coats take the \u003c\/span\u003e\u003cspan\u003emost handling — \u003c\/span\u003e\u003cspan\u003ebrushing, drying, \u003c\/span\u003e\u003cspan\u003ehumidity, sun on a \u003c\/span\u003e\u003cspan\u003emidday walk. Over \u003c\/span\u003e\u003cspan\u003etime it shows. The \u003c\/span\u003e\u003cspan\u003eends go dry, the wave \u003c\/span\u003e\u003cspan\u003eloses its spring, and \u003c\/span\u003e\u003cspan\u003ethe whole coat sits \u003c\/span\u003e\u003cspan\u003eflat no matter how \u003c\/span\u003e\u003cspan\u003erecently it was \u003c\/span\u003e\u003cspan\u003ewashed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eVolume \u0026amp; \u003c\/span\u003e\u003cspan\u003eNourishing is built \u003c\/span\u003e\u003cspan\u003efor exactly that \u003c\/span\u003e\u003cspan\u003ecoat. Rather than \u003c\/span\u003e\u003cspan\u003ecleaning and \u003c\/span\u003e\u003cspan\u003econditioning in one \u003c\/span\u003e\u003cspan\u003eundifferentiated \u003c\/span\u003e\u003cspan\u003epass, it layers three \u003c\/span\u003e\u003cspan\u003ethings in a \u003c\/span\u003e\u003cspan\u003edeliberate order — \u003c\/span\u003e\u003cspan\u003emoisture first, \u003c\/span\u003e\u003cspan\u003eprotein second, oil \u003c\/span\u003e\u003cspan\u003elast — so each one \u003c\/span\u003e\u003cspan\u003ehas something to hold \u003c\/span\u003e\u003cspan\u003eonto.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan\u003eThe three layers\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan\u003e1. Moisture, as the foundation.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e An \u003c\/span\u003e\u003cspan\u003eeight-type hyaluronic \u003c\/span\u003e\u003cspan\u003eacid complex, using \u003c\/span\u003e\u003cspan\u003emolecules of \u003c\/span\u003e\u003cspan\u003edifferent sizes so \u003c\/span\u003e\u003cspan\u003esome stay on the \u003c\/span\u003e\u003cspan\u003esurface while others \u003c\/span\u003e\u003cspan\u003ereach further in. A \u003c\/span\u003e\u003cspan\u003edry, porous hair \u003c\/span\u003e\u003cspan\u003eshaft can't take up \u003c\/span\u003e\u003cspan\u003enutrients properly; \u003c\/span\u003e\u003cspan\u003ethis puts the water \u003c\/span\u003e\u003cspan\u003eback first, so the \u003c\/span\u003e\u003cspan\u003enext two steps have \u003c\/span\u003e\u003cspan\u003esomewhere to go.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan\u003e2. Protein, into the gaps.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Five \u003c\/span\u003e\u003cspan\u003ehydrolysed proteins — \u003c\/span\u003e\u003cspan\u003ecollagen, keratin, \u003c\/span\u003e\u003cspan\u003esilk, soy and corn — \u003c\/span\u003e\u003cspan\u003ebroken down small \u003c\/span\u003e\u003cspan\u003eenough to settle into \u003c\/span\u003e\u003cspan\u003ethe damaged sections \u003c\/span\u003e\u003cspan\u003eof the hair shaft, \u003c\/span\u003e\u003cspan\u003ewhere they rebuild \u003c\/span\u003e\u003cspan\u003ebody and spring.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan\u003e3. Oil, to seal.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Argan kernel, \u003c\/span\u003e\u003cspan\u003esunflower, jojoba and \u003c\/span\u003e\u003cspan\u003emacadamia, forming a \u003c\/span\u003e\u003cspan\u003ethin, even film \u003c\/span\u003e\u003cspan\u003eacross the hair so \u003c\/span\u003e\u003cspan\u003ethe moisture and \u003c\/span\u003e\u003cspan\u003eprotein underneath \u003c\/span\u003e\u003cspan\u003estay put. This is the \u003c\/span\u003e\u003cspan\u003estep that reads as \u003c\/span\u003e\u003cspan\u003eshine rather than \u003c\/span\u003e\u003cspan\u003egrease.\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"EVERYONCE","offers":[{"title":"Default Title","offer_id":64540666233201,"sku":null,"price":42.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/9945\/2529\/files\/everyonce_volume_nourishing_shampoo_1.png?v=1788615429"},{"product_id":"everyonce-soothing-mild-dog-shampoo","title":"Soothing \u0026 Mild Shampoo","description":"\u003cp dir=\"ltr\"\u003eSome dogs can't use most shampoos. The skin goes pink at the slightest thing, they rub their face along the sofa afterwards, or the flaking that was meant to improve gets worse instead. If you've been working through bottles looking for one that doesn't set something off, start here.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eSoothing \u0026amp; Mild is the low-irritation option in the EVERYONCE range, and the only shampoo in the range that's fully vegan, and the only one with no added fragrance whatsoever.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat's doing the work\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePlant-derived cleansers, nothing sharper.\u003c\/strong\u003e The lather comes from lauryl glucoside, a coconut-derived surfactant that foams softly rather than aggressively, supported by citric acid from green tangerine to lift sebum out of the pores.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eCold-pressed Calabrian bergamot.\u003c\/strong\u003e Italian bergamot from Calabria, pressed whole and cold so the aromatic compounds come through intact. Read the ingredient list and you'll notice something missing: there's no fragrance, no parfum, nothing added. The scent you smell is the bergamot oil itself. For a dog that reacts to fragranced products, that single absence may matter more than anything else on this page.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eCica complex.\u003c\/strong\u003e Centella asiatica — madecassoside and asiaticoside, the two active fractions — alongside holy basil, oat protein, camellia and houttuynia cordata. The comfort ingredients, for skin that's been through something and needs settling.\u003c\/p\u003e","brand":"EVERYONCE","offers":[{"title":"Default Title","offer_id":64540683305329,"sku":null,"price":42.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/9945\/2529\/files\/everyonce_soothing_mild_shampoo_1.png?v=1788615485"},{"product_id":"everyonce-cooling-dog-shampoo","title":"Cooling Shampoo","description":"\u003cp dir=\"ltr\"\u003eYou feel it when you get home. The pavement was warmer than it looked, the walk went longer than planned, and your dog is panting on the tile floor trying to get their belly cool. Under a coat, heat takes far longer to leave than it does for us.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe instinct is a cold rinse. It isn't the answer — cold water cleans poorly, it unsettles the skin's oil and water balance, and a sudden drop in temperature is its own kind of stress. What works better is a normal, comfortable wash that happens to cool as it goes.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThat's this. A gel wash that brings the skin temperature down properly during the bath, then leaves moisture behind so the coat doesn't dry out from washing more often in hot weather.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat's doing the work\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eMDIPA — cooling that isn't menthol.\u003c\/strong\u003e Methyl diisopropyl propionamide is a cooling agent that signals cool to the skin without the sharpness menthol brings. It comes on gently and stays longer, which is what you want on a dog rather than a sudden hit.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eCucumber, worked into the formula rather than the label.\u003c\/strong\u003e Cucumber fruit extract for the skin that's been in the sun, alongside broccoli extract — both bring antioxidant compounds that support skin after a hot, bright day outdoors.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePlant-derived ceramide.\u003c\/strong\u003e The cooling half only works if the skin isn't left dry. Ceramide NP holds moisture in the barrier, so a shampoo you may reach for more often in summer doesn't leave the coat parched.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"EVERYONCE","offers":[{"title":"Default Title","offer_id":64540701458801,"sku":null,"price":32.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/9945\/2529\/files\/everyonce_cooling_shampoo_1.png?v=1788615583"}],"url":"https:\/\/www.pawterhaus.com\/collections\/onceaweek.oembed","provider":"pawter haus","version":"1.0","type":"link"}