Pet Life with Style.
Roika is a Korean pet lifestyle brand built around a simple but demanding belief: the products we choose for our pets have a powerful impact on their health and happiness. How a product feels in a dog's mouth, how it looks in a home, and the habits it encourages matter just as much as whether it works. Roika designs essential tools for pet care that support good habits — and that both pets and their owners are genuinely glad to have around.
Design & Philosophy
Roika searches for the perfect balance between design and function, refusing to settle until both are right. Every product is developed in close collaboration with industry partners, weighing function, longevity, and material sustainability across every decision — until what remains earns its place in daily use, in play, and in the spaces people share with their dogs.
Materials We Stand By
Every Roika product carries SVHC certification, reflecting the brand's commitment to materials that are safe for pets and responsible for the planet.
Natural Rubber — Used in the Dango puzzle toy, natural rubber is sourced from nature and free from harmful chemicals. It withstands vigorous play, lasts longer, and leaves a lighter environmental footprint.
TPU (Thermoplastic Polyurethane) — Used in the Gori and Togi toys, TPU combines durability, flexibility, and light weight. It holds up against strong grips, resists heat (making it dishwasher-safe), and keeps indoor noise to a minimum during play.
Sustainability
Roika's environmental responsibility extends beyond the products themselves. All packaging uses FSC-certified boxes — a reflection of the brand's belief that considered design doesn't stop at the product.
ROIKA,
Made in South Korea.