Pet Shower Wipes

Most of us wipe the paws and call it done. But the paws aren't where most of the walk ends up — the coat is. Dust, pollen, whatever was on the grass and the pavement, all of it comes in on the fur and then onto the sofa, the bed and the floor.

The Pet Shower Tissue is the version of that job you'll actually do every time. One sheet, big enough to go over the whole dog, and you're finished before they've worked out what's happening.

What makes it different from a pet wipe

It's a skincare step, not just a clean. Most wipes are damp cloth and fragrance. These carry panthenol and centella asiatica — the same comfort ingredients that appear through the rest of the range — so the pass over the coat leaves something behind rather than just taking something off.

One sheet does the whole dog. 300 × 200mm, which is roughly the footprint of a sheet of A4 and several times the size of a standard pet wipe. Face, body, paws and rear on a single sheet, rather than pulling four.

Cyclodextrin for odour. Rather than covering smell with fragrance, cyclodextrin molecules trap odour compounds inside a ring-shaped structure so they can be lifted away with the wipe.

Biodegradable cloth, embossed for grip, and soft enough for face and paw pads.

A sealed cap, which is the unglamorous detail that decides whether the last sheet in the pack is still usable.