Soothing & Mild Shampoo

Some dogs can't use most shampoos. The skin goes pink at the slightest thing, they rub their face along the sofa afterwards, or the flaking that was meant to improve gets worse instead. If you've been working through bottles looking for one that doesn't set something off, start here.

Soothing & Mild is the low-irritation option in the EVERYONCE range, and the only shampoo in the range that's fully vegan, and the only one with no added fragrance whatsoever.

What's doing the work

Plant-derived cleansers, nothing sharper. The lather comes from lauryl glucoside, a coconut-derived surfactant that foams softly rather than aggressively, supported by citric acid from green tangerine to lift sebum out of the pores.

Cold-pressed Calabrian bergamot. Italian bergamot from Calabria, pressed whole and cold so the aromatic compounds come through intact. Read the ingredient list and you'll notice something missing: there's no fragrance, no parfum, nothing added. The scent you smell is the bergamot oil itself. For a dog that reacts to fragranced products, that single absence may matter more than anything else on this page.

Cica complex. Centella asiatica — madecassoside and asiaticoside, the two active fractions — alongside holy basil, oat protein, camellia and houttuynia cordata. The comfort ingredients, for skin that's been through something and needs settling.